All works

Client
Cabify
Year
2025
Role
Art Direction
Disciplines
Advertising, Graphic Design
Cover of the project Cabify Metro

An out-of-home takeover of a Madrid metro corridor, from floor to ceiling.

A full takeover of the Callao metro corridor, in the heart of Madrid: walls, floor and ceiling turned Cabify purple, with copy written the way Madrileños actually talk.

Large-format photography on the walls, floor lines that guide the walk and claims you read on the way to your train.

Cabify takeover of the Callao metro corridor in Madrid: walls, floor and ceiling in purple
Callao station, Madrid · Full corridor takeover

Somos más de Madrid que andar deprisa.

Corridor with wall posters and floor graphics
Station entrance branded with the Cabify logo
Long corridor with large-format photography of people riding Cabify

Si te mueves como un madrileño, dices Cabi, no Cabify.

Floor-to-wall graphics around a corner of the corridor
Wall copy next to the metro line map

Nacimos para acortar distancias en la ciudad que acorta palabras.

Wide view of the branded corridor and exit signage
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