Nespresso Ads — Paco López

Client: Nespresso
Year: 2023
Role: Art Direction & 3D
Disciplines: 3D, Motion, Advertising

Cover of the project Nespresso Ads

HTML5 and video ads for Nespresso's global campaigns.

Four years crafting animated, interactive HTML5 ads in Google Web Designer, plus video pieces in After Effects and Premiere, for Nespresso markets all over the world.

From half-pages and homepage takeovers to social and digital out-of-home, every piece had to feel unmistakably Nespresso, in every format and every language.

Display · Half-page 300×600

A three-part series about the variety of Nespresso coffees. Each banner moves from claim to answer to logo.

We could take a more uniform approach to the profiles we offer — 300 × 600

But then you wouldn’t discover such a wide range of characters — 300 × 600

We could allow our aromas to escape — 300 × 600

But then you wouldn’t enjoy the aromatic richness of our coffees — 300 × 600

We could limit ourselves to familiar territory — 300 × 600

But you wouldn’t discover new worlds of coffees — 300 × 600

Rich media · Homepage takeover

Kazaar and Dharkan, the most intense coffees: the ad burns through the El País homepage.

El País homepage with a Nespresso half-page for Kazaar and Dharkan

The ad burns through the page and opens a dark, intense scene

Full takeover: Experimente la máxima intensidad, with the Kazaar and Dharkan capsules

Give Wonder · Holiday gifting

The 3D product scenes, cut down for social carousels and responsive display.

Inissia machine in red with an Aeroccino milk frother

Pixie machine in yellow with capsules

Lattissima Touch machine in red with a latte

Stainless steel travel mug

Give Wonder: a woman looks into a golden sphere

Give Wonder.

A world of marvellous gift ideas is waiting for you.

Ad · nespresso.comShop gifts

Around the world

Takeovers, mobile, social and out-of-home pieces for Nespresso markets.

Illustrated Brazilian street scene wrapping The Guardian homepage — Cafezinho do Brasil · The Guardian homepage takeover

Phone showing the Ramadan Stories mobile experience — Ramadan Stories · Mobile

Zeit Online homepage with an Envivo Lungo billboard — Envivo Lungo · Zeit Online

Kleine Zeitung homepage with Expert & Milk billboard and skyscraper — Expert & Milk · Kleine Zeitung

Giant screen in the Dubai Mall atrium showing the Nespresso campaign — Dubai Mall · Digital out of home

Holiday banner in English and Arabic with three Nespresso machines — Rediscover the Holiday Joy · Middle East

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