Cabify Social Media — Paco López

Client: Cabify
Year: 2025
Role: Art Direction & Graphic Design
Disciplines: Graphic Design, Advertising

Cover of the project Cabify Social Media

An always-on social system for Cabify's rider and driver campaigns, from Spain to Latin America.

Concept, design and process automation for Cabify’s digital and out-of-home pieces across Spain and Latin America.

Everything is built in Figma and After Effects, powered by a set of plugins and in-house systems that speed up production, so the team can ship more pieces, faster, without losing consistency.

Always On · Feed

Rider campaigns for Jerez and Bilbao, built as a flexible system of 4:5 posts.

Ccabify

Feed post 1

Ccabify

Feed post 2

Ccabify

Feed post 3

Ccabify

Feed post 4

Ccabify

Feed post 5

Stories

Animated 9:16 pieces for riders and drivers, from Spain to Latin America.

Always On · Bilbao

Always On · Jerez

Drivers · Peru

One system, two markets

Driver acquisition for Colombia and Peru: 3D, photography and a shared typographic grid.

Driver campaign piece 1

Driver campaign piece 2

Driver campaign piece 3

Driver campaign piece 4

Driver campaign piece 5

Driver campaign piece 6

Driver campaign piece 7

Driver campaign piece 8

Movistar Arena

World Cup final: content for the arena's centre cube, LED ring and street mupis.

Centre cube · LED ring

Digital mupi

In-app

The same story inside the Cabify app, on the rider's home screen.

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