All works

Client
Domestika
Year
2022
Role
Design Lead
Disciplines
Graphic Design, Motion, Advertising
Cover of the project Domestika

Course covers, landing pages and an automated ads system for the creative learning platform.

As Design Lead, I ran the visual design team inside marketing with one goal: level up the brand’s look and create all the visual and marketing assets for every new course, while refreshing the existing catalog.

A project that kept evolving for more than four years and delivered strong results for the brand.

Each teacher, shot in the studio and placed in a set built around their craft.

Course cover: Botanical Illustration with WatercolorsBest sellerBeginner

Botanical Illustration with Watercolors

Paulina Maciel · Canela

Course cover: Drawing From Imagination with Graphite and CharcoalNewIntermediate

Drawing From Imagination with Graphite and Charcoal

Shaun Friend

Course cover: Acrylic Painting Step by Step: Create Incredible LandscapesBest sellerBeginner

Acrylic Painting Step by Step: Create Incredible Landscapes

Maru Godas

Course cover: Introduction to Nail ArtNewBeginner

Introduction to Nail Art

Violetta Kurilenko

Automated ads system

One template, four inputs: the teacher's photo, an artwork, the course title and the teacher's name. Every format builds itself.

OfferTitle goes hereTeacher's name
Botanical Illustration with WatercolorsPaulina Maciel · Canela
9:16 · Stories
4:5 · Feed
1:1 · Feed
16:9 · Display
After

Botanical Illustration with Watercolors · Paulina Maciel (Canela)

After

Drawing From Imagination with Graphite and Charcoal · Shaun Friend

Next projectNespresso AdsKeep scrolling